Chucky Doll Bus Stop Prank

Even the dogs got the scare of their lives!

There’s been a global fascination with prank advertising, or “prankvertising,” in the ad industry lately, suggesting some marketers think the best way to get consumer’s money is by absolutely terrifying them.

Now, the Brazilian variety show Programa Silvio Santos, with the approval of Universal Studios, might have staged the most terrifying prank yet. To publicize the new “Chucky” horror movie, the show rigged a promotional display box to hide a knife-wielding man dressed up as the movie’s creepy title character.